What Is META

Designed and validated by internationally renowned academic psychologists, META’s Disruptive Talent is a psychometric measure designed to help businesses identify, understand and retain people with the ability to drive business innovation.

Use Disruptive Talent To...


Recruit and select people with the potential to generate, execute and lead business innovation


Identify the hidden disruptive talent in your organisation and provide a framework for its development


Build high-performing teams, ensuring the best possible combination of people in order to maximise creative thinking, innovation and growth

What Is META

Entrepreneurship is the genesis of business innovation and growth. But all entrepreneurial activity starts at the individual level and some individuals have much more potential for it than others.

META is a state-of-the-art psychometric test that identifies entrepreneurial potential in order to help businesses nurture and retain their entrepreneurial talent. Designed by leading scholars from Goldsmiths, NYU and UCL, in collaboration with Harvard’s Entrepreneurial Finance lab and the UK Government, META is the result of a comprehensive 4-year research program and has been completed by over 100,000 people, in 10 languages, in 25 countries. It is the only validated commercial tool for identifying entrepreneurial talent.

Key Facts About META

Designed by leading academic psychologists
A 90 item multi-faceted measure of entrepreneurial potential
10-15 minute completion time
Norms include managers, CEOs, entrepreneurs, intrapreneurs and professionals from all sectors